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Today, Wednesday April 15 , is the launch of our action to support the L'enfant bleu association which fights against child abuse in France.
We are very happy to launch our first “ Bright Morning ” T-shirt, 100% of the profits of which will be donated to this association.

“When I created Plume I immediately wanted us to be able to give meaning to our production and support the cause of the fight against child abuse came naturally. » Céline Lescure Inquel, founder of PLUME.

A 100% organic and responsible T-shirt

BRIGHT MORNING, will be made after confinement in our Portuguese workshop, in organic cotton and whose print is also made in organic ink .

This pre-order system avoids the production of stocks and therefore a risk of overproduction harmful to the planet.🌍

It is in collaboration with the girls of the Suny brand that we have created a 100% organic and responsible T-shirt , in one size that will fit into all wardrobes.

The urgency of the situation

With confinement , tensions within certain families are exacerbated . In France, 87% of violence against children is committed in the family environment in normal times and every day nearly 200 minors are victims .

Few people know it, but every day two children die as a result of physical, sexual or psychological abuse.

Unfortunately these numbers will increase.

At PLUME we did not want to stand idly by , so we decided to do what we know how to do, which is to offer you things that do good.

Bright morning is a very high quality, beautiful and very soft T-shirt. Its rock cut will go well with jeans, shorts, a skirt.

Buying this T-shirt means supporting the action of L'Enfant Bleu!

For the association, the fight against child abuse is not limited to punishing the guilty . Indeed, the repercussions of abuse in general are profound for the child who is the victim and for those around him. For the association, it is therefore essential to help them rebuild and to ensure better protection of children in danger.

The missions of the blue child:

• They provide emergency and long-term assistance and support to child victims of abuse (physical, sexual or psychological).
• They prevent abuse by informing children and training child care professionals.
• They contribute with institutions to better protection of children against abuse.

The name given to the association evokes the bruises in the soul, but above all the blue color of hope that the association brings to child victims and adults who were victims in their childhood. This is why the inscription is in blue on the T-shirt.

BRIGHT MORNING means hope for happier tomorrows, full of light.

The sale of T-shirts starts today, April 15 and will end on May 10.

So don’t hesitate to spread the message!

Especially since we have decided to maintain free delivery for France and Belgium and returns and exchanges are always free !

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